Enthusiastic response to Inovance products at WIN EURASIA 2023

Inovance Technology Europe had a successful week at WIN EURASIA 2023 in Turkey

Osman Engin Karayer, Inovance Country Manager for Turkey


Inovance Technology Europe had a successful week at WIN EURASIA 2023 in Turkey this summer, with many visitors stopping by our stand to learn more about our market-leading industrial automation portfolio. The team was pleased with the steady stream of visitors at Stand C250 in Hall 4 throughout the show, looking to find out what Inovance technology can do for their businesses.

Held between 7-10 June 2023 at Istanbul Expo Center, Yeşilköy, this year marked the 29th edition of the World of Industry Fair (WIN) to be hosted at the venue. WIN EURASIA 2023 covered the latest industry trends, looking at both the present and future of manufacturing, including the latest developments in smart production, Industry 4.0, 5G, robot automation and digital factories.

We put on an extensive display of industrial automation solutions from our range of components and solutions, including AC drives, servo drives, PLCs and HMIs. Visitors to the booth were eager to find out more about the products on show, including the ground breaking MD800 compact AC multidrive, which delivers lower installation costs, flexible connectivity and world class performance. It has a modular rack drive that allows up to 8 drives per rectifier, reducing overall drive footprint by up to 50% compared with traditional single drive modules, and meeting demand for smaller cabinet sizes.

We also saw a lot of interest in our SV660 compact servo drives, with ultra-fast current loop for high dynamic performance. This is combined with SIL 3 Safe Torque Off, user-friendly installation, and easy set-up and tuning, making it suitable for a range of industrial automation applications.

One of more than 500 exhibitors at this year’s event, our specialist team of engineers was on hand throughout WIN EURASIA 2023 to answer questions from representatives of companies across the manufacturing industry and it was very encouraging to see the enthusism for Inovance products.

We invest heavily in R&D and in our engineering teams to make sure we offer customers across the region the best possible products and support. We also used the expo to showcase our extensive range of reliable and durable PLCs, advanced HMIs, and the MS1 servo motor range, which delivers an impressive array of power rating, flange and brake options.

The largest international industrial exhibition in the region, WIN EURASIA 2023 focused this year on the theme “Industries meet diversity”. It was organized by Hannover Fairs Turkey and attracted an impressive 38,586 visitors across the four days of the show from 102 countries.

We are now planning for even greater success at the next edition of WIN EURASIA at Istanbul Expo Center on 5-8 June 2024, displaying our extensive range of high performance motion control components and solutions as we continue to grow our presence within Turkey and across Europe.